On the trail of Josef Hoffmann – design innovations from the modern age around 1900 up to the contemporary digital age
The Austrian Museum of Applied Arts/Contemporary Art and the Moravian Gallery in Brno have already cooperated in a previous project called “Spuren”, to study the Central European modernist era and the cultural heritage that may have been maintained from this very important cultural-historical period (1890 until 1938). This cultural heritage is managed under the name of the “Josef Hoffmann museum” by those two organisations as a joint exposition in the city of Brtnice. The exhibition is housed in what was Josef Hoffmann parents’ home, a place where he could express himself artistically. His ideas and architectural designs had an immense influence on the development of the Central European modernist era.
Developing on the Spuren project, the cross-border Bilaterale Designnetzwerke project sought to relate the heritage of the historical modernist era of the past century with the digital contemporary era.
Artists from the border region develop new products based on the model of the modern age in design camps. The products are then recreated as real models by real craftsmanship or visualised as digital models by means of digital technologies. Some preselected concepts are being presented in innovation workshops to the public. A new presentation format called “handicraft lab” shows a current exhibition of leading art handicraft companies and workshops from the Czech Republic and Austria in Vienna and Brno. Moreover, there are plans for three attractive seasonal exhibitions with a focus on Josef Hoffmann, and these will be accompanied by programmes prepared to attract the public to visit the museums and their collections.
In the Moravian Gallery, conversation work takes place in order to ensure the public the maximum accessibility. In the Josef Hoffmann house in Brtnice, the garden is rearranged into an attractive public area. The construction work will contribute to attracting visitors not only from the Austrian-Czech border region, but also from outside.
|Funding programme||Interreg V-A Austria-Czech Republic 2014-2020|
| Project partner || |
MAK- Austrian Museum of Applied Arts/Contemporary Art (Leadpartner) (AT)
Moravian Gallery in Brno (CZ)
City of Brtnice (CZ)
|Budget of the Viennese project partner||€ 762.100 thereof ERDF: € 647.700|